Has this happened to you? You meet someone at a party, and once they find out what you do they immediately latch on to you for free advice. You are stuck in the corner being grilled by them instead of enjoying the party. Or you accept a coffee date from someone interested in getting to know you and find out they just want to pick your brain for free advice. Listen to this podcast for ways to avoid giving away your most precious asset without impacting your networking efforts.

If you try to be all things to all people you will either fail miserably or succeed beyond your wildest nightmares trying to serve everyone. Better to be focused and selective than willing to take any piece of business that comes your way. Find out how to identify your ideal client so she can find you.